Visionary executive recognized for building and scaling businesses through digital innovation and progressive leadership. As Vice President of Shared Services for SenseTime MEA, I drive operational excellence, strategic transformation, and innovation in the region’s rapidly advancing AI sector.
Previously, as Managing Director for Saudi Arabia and Regional Sales Leader for Saudi Arabia, Kuwait, and Bahrain with Orange Business Services, I led transformative growth and strategic expansion across multiple high-potential markets. My experience also includes serving as Vice President of Sales for Public and Enterprise Sectors at Ericsson LM, where I championed high-impact partnerships and elevated national performance.
My versatility spans general management, shared services, procurement, IT, government relations, and sales strategy—empowering organizations to thrive amid complexity and seize new opportunities in technology-driven environments.
Renowned for fostering high-performing teams and architecting agile business frameworks, I cultivate a culture of innovation and champion digital transformation. Throughout my career, senior leaders have consistently regarded me as a trusted advisor—valuing my judgment, strategic insight, and ability to help organizations accelerate growth and efficiency in competitive environments.
If you share a passion for transforming digital ambition into business results, let’s connect.
Experiences
Regional VP Shared Services
SenseTime MEA
Since May 2021
Full-time
Riyadh
Saudi Arabia
Responsible of managing strategy and establishing Shared Services sector including functions IT, Procurement & Supply Chain Management, Facility Management, Administration Management and Government Affairs.
Leading Shared Services Sector. Report to CEO of SenseTime MEA.
Managing Director
Orange Business Services
2017
to February 2021
Full-time
Riyadh
Saudi Arabia
Country Manager and Regional Sales Director at Orange Business Services for Saudi Arabia.
As country manager, I manage the entire business for Saudi Arabia and country operations for legal Entity orange business Arabia LCC.
As regional sales director for Saudi Arabia, Kuwait and Bahrain, I lead the sales team toward achieving corporate objectives, sustainable profitable growth, and customer success and satisfaction.
VP Sales - Public & Enterprise
ERICSSON AB
2015
to 2017
Full-time
Saudi Arabia
Leading Public and Enterprise sector for Saudi Arabia and CxO relationships and actively contributing to securing short and long-term profitable business growth
Member of Ericsson Saudi country unit leadership team, member of Ericsson Industry & Society Middle East and Africa leadership team.
Focus on the following verticals safety & security, utilities, transport, and smart cities.
Country Director, IT & Cloud
Ericsson AB
2012
to 2014
Full-time
Saudi Arabia
Lead Business line Unit of IT & Cloud for Saudi Arabia. P/L Accountable for E2E sales and delivery OSS, BSS, Systems Integration, IT & Consulting service lines.
Member of Ericsson Saudi country unit leadership team, member of Ericsson OSS/BSS, Cloud & Consultancy & Systems Integration Middle East and Africa leadership team
Sr. Account Manager
Ericsson AB
2007
to 2012
Full-time
Saudi Arabia
IT and Telecom Sales and Consultancy professional with wealth experiences in mega deals and extensive knowledge in Saudi Market in general and specifically IT solutions and VAS services. Fostering relationship with executives and create unique value proposition to meet business challenges and accelerate growth strategies with proven track records of achievements and success.
Lead financial module – Enterprise Resource Planning Project (ERP), Manage Document Management System Project (DMS), Lead change management (CM) activates to adapt ERP Project for national wide transformation program (Safeer).
Lead Software Engineer
Raytheon
1998
to 2003
Full-time
Saudi Arabia
Responsible for designing and developing applications and critical real-time systems, Include OJT in California, USA, conducting software engineering, and UNIX.